We see the combined effect of cloud computing and outsourcing – “Generation 3 Outsourcing”, driving the use of I.T. for a significant period of time. Enterprise customers will depend upon this to secure their business operations, IP, brand and data. The ‘ark’ is the place where a civilization puts their most precious resources. The ‘virtual ark’ is the ideal metaphor for how enterprises must view their information and its migration to this new generation of services.